Say the right thing in the right way
and you can change behaviour.
English native-speaker ideas and copy for powerful communications.”
The biggest communications challenge is getting people to react the way you want them to. That’s our speciality.”
Everything depends on what you say and how you say it. If you can provide your audience (external or internal) with meaningful, relevant, respectful and trustworthy communications, they will listen to you, love you, buy from you, stay loyal to you and tell their friends about you. Creating those connections is what we do best.
If your advertising and marketing is not actively earning you money, what are you paying for?”
Getting your marketing messages out there is easy. We are flooded with potential delivery channels. But that doesn’t change the question: “Is our marketing making us any money?”
With so many channels available, it’s never been easier to put the wrong message in front of the wrong audience at the wrong time. Because of that, what you say and how you say it is more important than ever. Getting that story right for you is what we do.
If you market in English, it makes sense
to write in English too.”
As native English speakers thinking and writing in our own linguistic culture, we ensure that your communications squeeze every ounce of value out of the international language of marketing. At the same time, because we have all lived and worked abroad, we know how to communicate effectively with non-native speakers. We create compelling concepts and stories that don’t rely on puns or other linguistic tricks that non-native speakers won’t understand and translators can’t translate. And you can brief us in German too. Cool.
What you want to say to your customers can be very different from what your customers need to hear.”
We can all sell our own products and services to ourselves. Selling them to an outsider is something else. It takes the ability to put yourself in your customer’s shoes and fully understand his or her motivations and needs. Only then can you make meaningful contact.
That process involves imagination, courage and trust. We are proud to share that relationship with these people, either direct, through their respective agencies, or both.
Great marketing does not begin with a killer concept.
It begins with a courageous client.”
If you have a clear idea of the creative solution you want, that’s what you’ll get. It takes balls to step outside that paradigm. But if you’re prepared to explore some different thought processes with us, you will seriously boost the effectiveness of your communications. Here’s a small sample of some of the ways we have achieved that for some courageous clients.
(No pix? No. And no client names either. Because of the nature of our working relationships, confidentiality is paramount. We will be pleased to show you examples in person, subject to receiving the necessary permissions.)
Creativity is an expression of craftsmanship and craftsmanship is an expression of knowledge.
You can’t have the first without the last.”
Michelangelo described himself as a stonemason. We’d not compare ourselves to his genius, but the principle is the same. First and foremost, we are masters of our craft. Backed by academic training, life experience, practical knowledge, lust for life and feline curiosity. And an artist’s respect for his craft.
Analysis, strategy, disruptive communication, concepts, stories, content, fluent German
Academic failure at school brought years working in various jobs, from building labourer, stadium cleaner and welder to commis chef. My main early career was as a bicycle mechanic and retail shop manager in London and LA. Aged 26, I took a sabbatical to study literature and philosophy, culminating in a Master of Philosophy degree from the University of Oxford.
I’ve been an independent copywriter, creative director, corporate storyteller, disruptive communicator and communications strategist since 1998. I combine a wild intellect, constantly enquiring mind and autistic writing ability with the animal selling instincts of Steve Jobs.
I’ll be pleased to give you a fuller story over a coffee or two. Otherwise, I concentrate on making our clients even more successful.
Translation, translation technology, project management, glossary management, corporate style guides, content, fluent Germanmore
The natural wanderlust of a child brought up in colonial Hong Kong and an attempt to become a Renaissance man took me on an excellent adventure: first through European academic institutions, then a series of entirely unrelated jobs. After working in music promotion and then on a boatyard, I eventually rediscovered my love for the German language while working for an Austrian chef. Less than two years later I was an independent translator with a Masters in Translation from Exeter University. My left-brain feel for language and right-brain meticulousness was quickly appreciated. People often tell me that because it reads like copy written directly in English, what I do is more than just translation; I tell them that’s just what good translators do.
Analysis, strategy, corporate language, training, stories, content, fluent French
A voracious curiosity, sharp intellect and over-developed instinctive response to the world were just some of the attributes that made me inherently unsuited to a career in the law. But it was those same characteristics that drew me to writing. So after training as a solicitor, taking an English degree, being a reader in a literary agency, an editor in publishing and a feature journalist, I discovered copywriting. It matched my skill set perfectly – excellent analytical ability, personable nature, short-attention span and childish excitement about new ideas. Perfect. With the writing company I founded and ran for 20 years, I worked on or managed 10,000 writing projects. I approach every new project now with the same enthusiasm and diligence.
We could talk to you for days about what we do.
Or we could show you in about an hour.”
Phone +49 (0)6221 9853434
If you are open to exploring how to make your marketing communications more effective, we’d be happy to share some initial thoughts. Send us any piece of marketing material you are currently using and we’ll send you back 1 hour’s worth of suggestions. Free of charge and without obligation. Or pick up the phone and start a conversation..