Project example pages
Project overview
Second in the market and looking to improve on that position, this household name in baby products wanted a new suite of ads to promote their probiotic formula milk in the mother and baby mags. Placing the obligatory baby next to a series of animals allowed us to dramatise the 'natural defences' message in a humorous and engaging way. Other animals in the series included skunk, porcupine, armadillo and rhinoceros.