Project example pages
Project overview
Following a well-documented strategic error that almost proved fatal, this IT giant needed a way to return to the international market to begin the task of winning back lost business and repairing collateral damage. Brought in at the 11th hour by a small regional agency with a big opportunity, I was given three days to create ATL and BTL concepts and executions that could work cost-effectively worldwide, in 23 different languages. The copy-only route I devised won the pitch and is still running worldwide, more than three years after launch.