Project example pages
Project overview
Part of a suite of ads and 48-sheet posters from the Government's drive to get more people to visit Britain. A beautifully simple theme that exploited every cliché about the UK, from being wet, expensive and boring to small and crowded. Gentle irony and humour was used to show that there is more than one interpretation of these adjectives, while dramatising the vast range of things to do and places to see that these islands offer.