Project example pages
Project overview
From a series of pre-, during- and post-launch billboards, bus backs, Adshells and print ads for Saab's city centre showroom in Manchester. The brief was to attract people who might normally feel threatened by the idea of a car showroom, while highlighting the striking interiors. The coffee cup was one of several 48-sheet, pre-launch teaser executions and provided the 'promise' campaign theme. 'Toy car' was a post-launch Adshell that highlighted the child-friendly environment and easy, touch-screen ordering.