Project example pages
Project overview
Making extensive use of Conran designs and Starck fittings, City Lofts is one of the UK's leading developers of warehouses and other inner city industrial sites. These huge pieces of out-of-home print were used to wrap hoardings erected around the building site of a major Reading development. The copy tells a story of the virtues of loft living in Reading and compares it to the modest alternatives available for a comparable price in Central London, 25 minutes or so down the track.