Project example pages
Project overview
Two of eight 10" TV ads created for the UK launch of a new quick-fix product from Bostik with amazing versatility. Prepared in seconds and even able to harden under water, it can fix anything from a broken chain to a crack in an ornamental pond. The brief was to communicate these qualities while showing the product to be as ubiquitous as SellotapeŽ: always on hand, whatever the emergency. The ads ran in-store at major DIY sites, and on digital TV channels across the UK.