Project example pages
Project overview
Part of a suite of materials that included point of sale, posters and press ads, this little piece was created to help manage a major makeover of this key Mercedes-Benz dealership. While the works were progressing, the showroom area was very cramped: this was used as the creative cue for the campaign. The layout of the copy added a note of humour to what might have been perceived as a problem, while the copy itself chose a disarmingly direct tone to explain what was going on.
Other executions included die-cut floor standing displays designed to fit between closely-parked cars - as per the copy on this example - elongated PoS leaflets, and single column print ads. These were so effective that customers actually came in just to see what was going on. An unexpected bonus for the dealer.