Partners
As technology improves, independent advertising practitioners like me are finding it increasingly easy to pool their skills and resources. Copywriters, art directors, planners and account handlers are coming together to offer streamlined, flexible and high-quality services at a fraction of the cost charged by traditional agencies.
The people listed below work with me and with each other on major pieces of business for a wide range of clients. We have successfully completed re-brands, product launches, tactical campaigns and digital marketing projects. We are now winning business in head-to-head pitches against established traditional agencies, and not just on price.
If you would like to find out more about the benefits of working with us, or would like me to put a team together for you, please email info@nick-berry.co.uk
In the meantime, feel free to contact any of my partners directly. We don’t take a commission off each other; we simply promote each other’s services on our own sites and benefit from the extra work generated. If one of us is asked to perform a project management role, it will be costed separately.
www.characters.ltd.uk
aka Steve Tilling and friends, master Financial Services copywriter. Steve’s disarmingly simple style – you try doing it – has proved consistently successful for some of the UK’s top financial clients in an incredibly competitive market. But much more than a one trick pony and a good man for concept work, too.
www.clearthinkingcreative.co.uk
Daryl Wilkinson’s mini creative hot shop. Art director Daryl and I have worked on, and won, several big pitches, and he never fails to come up with a workable idea. A former Creative Director, he knows the business inside out and has a sharp sense of what will work and what won’t. Also shit hot marker visuals.
www.copycollege.com
Designed and run by Jeremy Stratton and the team at Stratton Craig, Copy College is an online training resource for anyone interested in learning to write more effectively. Especially relevant for marketing professionals who are obliged to write their own marketing materials in-house. Great for aspiring copywriters.
www.dentconsultancy.com
Planning, research and implementation guru. Former Director at Grey Europe, Adrian has exceptional strategic skills and the practical ability to bring them to life. Specialises at working with SMEs to review and develop their marketing plans, and help them achieve serious growth. Recently helped turn a small company into a business sold for £14m.
www.misfitandco.com
Wayne Deakin. Burly Aussie art director with the heart of the Dalai Lama, or something. Brilliantly creative in a world where that word can describe some real dross, and the best visuals man I’ve ever worked with. Becoming a leading expert on environmentally-friendly print processes and packaging.
www.strattoncraig.co.uk
The original and best. Stratton Craig is the UK’s leading dedicated copywriting agency, with the ability to manage large projects or small, in any field you can come up with. Many people have tried to rip off the Stratton Craig model, but there’s just no substitute for 20 years’ experience and profound business acumen.
www.vitaminp.co.uk
Art director Paul Tippett is a long-time partner whose sheer talent never fails to amaze me. The brand work we did for London direct response shop ‘Meteorite’ – a tiny sample of which can be seen on his site portfolio – still ranks as some of my favourite work. A great ideas man with a lovely feel for typography.
