The importance of
tone
of voice
Creating the right tone of voice is a crucial component of all successful business communications. I specialise in refining the language you use to create precisely the desired impression and achieve a positive outcome.
This can include making a formal document more reader-friendly, enhancing the ‘pulling power’ of a sales letter or mailer, adding seriousness to a text that is too casual for its intended audience, or tailoring a text for UK, US, European or ‘mid-Atlantic’ target markets.
‘Mid-Atlantic’ means a style that will appeal to the widest possible audience, especially non-native speakers of English. It can follow US or UK spelling conventions, but will not include puns, in-jokes or idioms. This tone of voice is ideal for organisations aiming to communicate with international markets.
As we work together, I will compile a list of your preferred spelling conventions, terms and phrases, ensuring that every document I work on conforms to your house style or brand guidelines. This is vital in building a strong, consistent brand.
