The business benefit
Accurate, well-organised copy gets its message across more effectively: improving the flow of communication with your internal or external markets, or significantly boosting response rates on ads or other marketing collateral.
Just as an accountant can quickly assess a balance sheet or cash-flow forecast, a professional copywriter – who spends his life creating powerful, high-impact copy – can instantly spot how a text can be improved.
Even rough drafts of presentations or marketing brain dumps can be rapidly and expertly turned into tight, effective documents in a fraction of the time it would take you, and at a fraction of the cost.
My bookkeeper once said to me: “Nick, why don’t you do this yourself? It’s not difficult”. My reply: “Believe me, it would take me ten times as long as it takes you, and I would still end up with the wrong answer. Your knowledge and skill are worth what you charge me, at least ten times over.”
